What Happens when your Personal Brand Grows Up #Blogworld
Panelists – Peter Shankman and Jelena Woehr, Social & Community Communications Manager, Yahoo! Contributor Network Just an aside. Peter started off with this: “everyone knows me, so I won’t...
View ArticleMake your Stuff Obvious
This sign was at our local shopping mall. Like any good blogging geek, I stopped and took a picture of it – to the chagrin of my kids, I’m sure (“Mom – Dad’s taking pictures of signs again!” – eye...
View ArticleOne Difference between Twitter and Facebook
Somebody recently asked me about Twitter for their library (which lead to my last post and this one). As I was answering her question about social media strategy, I said (a version of) this: Facebook...
View ArticleBooks is Not Your Brand
Businesses and organizations have some pretty recognizable stuff. McDonald’s has their hamburger. Nike has their swooshy logo and their “just do it†tagline. Google has their search engine. Apple...
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